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How to create a memorable logo or banner without paying 5 million dollars

As you've certainly noticed, logos are everywhere. Anyone immediately recognizes the Coca-Cola logo, the iPhone Apple symbol or the Nike swoosh. Every company, website, or television channel has one. Usually, they are produced by teams of experts who are very well paid. One famous case is the BP UK oil company, which has paid an exorbitant amount for the design of their own logo, depicted below (over $5 million).

A logo should be simple, intuitive and original, incorporating the essence of the organization, and be not just a symbol, but a package of information rendered in colors and shapes. The more unique it is the better it will capture the audience. But can we make our own logo? With some dexterity in handling some computer programs and some inspiration, the answer is of course yes!

Creating a professional logo may seem a daunting task for an inexperienced person. Personally, it has always been hard for me to work in Photoshop or Adobe Illustrator, especially because I do not have the advanced knowledge of managing such complex programs. And several times when I happened to need a banner or logo urgently and I contacted designers, they were not usually available soon enough.

That is why I was very happy when I found Logojoy uses artificial intelligence to instantly generate beautiful, unique logo ideas. They've created also an interactive guide to the Winter Olympics that you cand find below and check for inspiration.

If you need to create your own logo or banner, I will also share with you some tips from my experience with this site so that the results of your work will be easier to achieve.

For me, Logojoy has proven to be one of the best tools to create a banner or logo, primarily because it can be used regardless of the level of knowledge, and the results can be obtained anytime, within minutes. After you enter your company name, you are asked to choose five styles of logos you like, then a set of colors and optionally a slogan and an icon. After these simple steps, the program generates a multitude of logos from which you can choose and edit (color, size, layout, etc.) You can create a special logo and download it in all formats and extensions you can imagine, or download it as a social networking logo. With the logo you create, you can also create your design for business cards and envelopes. It's a very easy to use service and has been a great help.

That being said, I wish to share with you some of the variants created with this tool. Please let me know your opinions and which one do you like the most?

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